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PUMA champions the future of Philippine sports by creating opportunities that ignite a lifelong passion for football in young athletes.

PUMA Hoops signs WNBA star Kelsey Mitchell, connecting the Indiana guard to Tyrese Haliburton’s Hali franchise and expanding PUMA’s presence in women’s basketball.

"Kelsey is one of the toughest competitors I know," Tyrese Haliburton said, calling her someone who has stayed true to herself through hard work and consistency.

Olympique de Marseille have unveiled their new 2026/27 Away Jersey by PUMA, featuring a navy base and nautical chart-inspired graphics paying tribute to the Mediterranean Sea.

PUMA has released its latest Deviate NITRO™ Elite HYROX colorway, bringing a fresh teal, mint, green, and lavender look to the brand’s race-day model built specifically for HYROX competition.

The M-Sport Ford Puma Rally1 crew finished fourth in Greece.

Arthur Hoeld is a sporting goods industry leader whose career spans more than two and a half decades at the heart of one of the world's most famous sportswear companies, and who has now crossed the two-kilometre divide i...

As interest in active lifestyles and community-driven fitness continues to grow, Hyrox has arrived as one of the world’s fastest-growing fitness races. Combining running and functional workouts,...

Greece - Shakedown & Day 1, in photos

The PUMA GOLF SHOWTIME Ignite Elevate 2 combines bold design, Tour-level performance, and expressive style in a limited-edition golf shoe built for confidence.

Created especially for this milestone year, the new collection is centred around a unique anniversary logo developed to commemorate the celebrations. The

PUMA claimed multiple podiums at the 2026 HYROX World Championships while advancing a China fitness strategy backed by Anta's $1.8 billion stake.

PUMA Deviate NITRO Elite HYROX arrives in a bold new colorway, bringing race-day performance technology to the rapidly growing world of fitness racing.

HERZOGENAURACH, Germany--(BUSINESS WIRE)--Jun 24, 2026--

Global sports brand PUMA made its mark at the 2026 HYROX World Championships with standout elite performances and iconic community moments.

Global sports brand PUMA made its mark at the 2026 HYROX World Championships with standout elite performances and iconic community moments.

HERZOGENAURACH, Germany--(BUSINESS WIRE)-- Global sports brand PUMA continued its HYROX dominance at the 2026 HYROX World Championships with a host of standout elite athlete performances and iconic community moments. Thi...

Ready to standout in the sea of pink that's been present at this World Cup, PUMA have tapped up KidSuper to create a special edition Future for Neymar Jr. as he sets his sights on a return to the Brazil team.

June 24 – Bulgarian First League club Lokomotiv Plovdiv has entered a new retail and kit partnership with the country’s leading sports retailer, Sport Depot.The agreement is a major shift for the ‘black and whites’, who ...