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A 2022 impulse buy became a surprising long term winner with continual software polish and useful hardware upgrades.

Apple will unveil the iPhone 18 Pro and iPhone 18 Pro Max on September 9 at its "Surprise and shine" event. If you're keen to be among the first to get your hands on one, here are some tips on how to give yourself the be...

Apple has announced what it describes as the sneakiest crossover of the summer in the form of Sneaky Sasquatch joining...

Apple has announced an expansion of its Supplier Employee Development Fund, a $50 million educational program for workers in its...

The tech giant offered a rare glimpse into how it all works behind the scenes at Gamescom Dev earlier this week. They have some thoughts on how to market premium games, too.

For a time, it was unclear whether the flip or fold form factor was the future of folding smartphones, but...

Apple's rare Bay Area layoffs hit Vision Pro and Siri teams amid AI shake-up

Apple’s rare Bay Area layoffs hit Vision Pro and Siri teams amid AI shake-up

If you are a big Apple Watch app user on the beta this summer, you may have noticed that some...

The cuts hit as Apple shifts resources toward AI and future devices.

Apples Foldable iPhone Challenges Samsungs Galaxy Z Fold8 Apples first foldable phone, priced higher than Samsungs Galaxy Z Fold8 Ultra, targets growing foldable market amid smartphone decline

Apple Inc. convinced a US Patent and Trademark Office tribunal to invalidate a patent covering web browsing technology for mobile devices that a French inventor accused the tech giant of infringing.

Apple (NasdaqGS:AAPL) introduced new Mac Mini and Mac Studio desktops featuring its M6, M5 Pro, and M5 Ultra chips. The launch marks Apple's first use of a 2 nanometer chip architecture, aimed at higher AI performance an...

The tech giant is expected to unveil its first foldable iPhone at an event early next month.

The tech giant is expected to unveil its first foldable iPhone at an event early next month.

Apple’s new AI-powered Macs are adding another growth angle to AAPL stock. But with shares already pricey, is the stock still worth buying now?

Which of Apple's new computers should you get?

Apple plans a 9/9 event surprise, but would the iPhone Ultra count as one? Or will we see a classic one more thing?